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Why Is Graphic Design Important? Graphics, color, and text help establish the mood of your website. These aspects of design display who you are more readily than charts or text ever could. Color displays important navigational cues (i.e, words highlighted in a darker shade of text signal to the user that this is a link.) Image maps are also an important aspect of this. Interactive menus and other GUI components and form elements mimic their PC environ counterparts. Graphics go beyond words and their limited ability in telling your audience whatever point it is you wish to get across. Animations and videos go even further, and can be programmed to respond to each individual user.Graphics themselves have become dynamic.